BLACK STONE CHERRY Releases Music Video For New Song 'In Love With The Pain'

Kentucky rockers BLACK STONE CHERRY have released the official Mike Rodway-directed music video for their new song “In Love With The Pain”. The track is taken from the band’s upcoming seventh studio album, “The Human Condition”, which is due on October 30 via Mascot Label Group. The collection will be available in digital, deluxe CD and vinyl formats, with an array of music and merch bundle options and a U.K.-exclusive purple vinyl, which you can pre-order now at this location.

BLACK STONE CHERRY states: “‘In Love With The Pain’ is one of the unexpected classics that we didn’t even know we needed! We wrote that song years ago with a couple friends of ours, Scott Lindsey and Stephen Styles, with the intention to pitch it to another artist. However, it kept making its way back into our minds while listening to old demos. So we decided to give it a chance and re-worked it to put our BSC stamp on it, and we are so happy we did! It’s now a favorite!”

“The Human Condition” was produced by the bandmembers themselves and tracked in BSC bassist Jon Lawhon‘s recording facility, Monocle Studios. The release was completed mere days before the COVID-19 lockdown was imposed and as events progressed, it became apparent that the album the band was completing featured lyrics that were eerily prescient.

“There was a real urgency and fear of the unknown during those sessions — it was a scary time,” recalls drummer John Fred Young. “Every song on this album tells a story of the experiences we all go through — our happiness, our struggles, and how we have to adapt.”

Guitarist Ben Wells says: “With this one, we cranked up the amps, the drums are in your face, and there are some really heavy riffs. After 19 years and seven albums, we wanted to prove that we still kick ass. This album feels like a rebirth.”

Adds Lawhon: “When I listen back to this record, I feel all these different emotions. We started when we were teens, and life has taken its course, especially now. Through it all, your heart and your perspectives change, but one thing that hasn’t changed is our connection as friends.”

BLACK STONE CHERRY vocalist/guitarist Chris Robertson discussed the band’s new disc during an episode of “Cherry Chat”, also featuring SHINEDOWN. Speaking about the making of the new LP, Chris said: “We were literally finishing [the] record right when all the stay-at-home stuff came down [due to the coronavirus pandemic]. We were scheduled to go back in on a Monday, ’cause we were taking weekends off. We worked through the weekend and finished everything up, because come Monday, you couldn’t do shit anymore, man. We got really lucky that it came down that close. But now we’re sitting here with a record, finishing to get it mixed, and you can’t go tour, you can’t do shit.”

He continued: “Our monitor engineer, Jordan [Westfall], came down and engineered the whole record, and we decided to have him mix the thing, man. He took the record home with him to his studio to mix and fucking killed it, man.”

Robertson also talked about the inspiration for BLACK STONE CHERRY‘s new album, saying: “The last record we did, ‘Family Tree’, it was way more ‘jam band’-y and kind of classic rock-oriented, to where the new record is nothing like that. The new record, it’s funny — when Jordan was mixing it, we were, like, ‘Hey, man, when you reference it, make sure you reference your all’s last record” — referring to SHINEDOWN‘s “Attention Attention” — “and a bunch of other records, man, because the last couple of records we’ve done haven’t been necessarily in the same kind of genre, per se, as what you guys do. We haven’t been in that heavy rock category on the last couple of releases we’ve done; we’ve done more of a blues-oriented thing. And it’s been a lot of fun, man. But with the new record, we decided to kick the shit back up a notch again. And it’s awesome, man. We’re excited for people to hear it.”

“The Human Condition” track listing:

01. Ringin’ In My Head

02. Again

03. Push Down & Turn

04. When Angels Learn To Fly

05. Live This Way

06. In Love With The Pain

07. The Chain

08. Ride

09. If My Heart Had Wings

10. Don’t Bring Me Down

11. Some Stories

12. Devil In Your Eyes

13. Keep On Keepin’ On

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